Amy Knapp is the founder of Knapp Marketing, an award-winning law firm marketing and business development consultancy based in Washington, D.C. With more than 20 years of experience in professional services marketing, she serves as a strategic advisor to numerous small, mid-size and Am Law 200 law firms. Amy advises law firms on strategic planning, re-branding, business development programs and initiatives, social media training, RFP responses and AFA development, and other critical marketing and business development initiatives. Additionally, she maintains an active business development coaching practice where she helps individual lawyers and practice groups define their niche and focus their practices. The co-author of “LinkedIn and Blogs for Lawyers” (Thomson Reuters, 2012), Amy is a recognized expert in social media and internet marketing for lawyers. Under her leadership, Knapp Marketing has been named by the National Law Journal, the Legal Times and the New York Law Journal as “Best Marketing Consultant,” “Best Business Development Consultant,” and “Best Social Media Consultant” since 2012.